Home Market Updates Smooth Digital rebrand as Prosperwell

Smooth Digital rebrand as Prosperwell

by Kirsty Kirsty

In an exciting move that signifies their continued growth and commitment to the UK care sector, Smooth Digital, the UK’s leading digital marketing company in care, is proud to announce their rebranding as “Prosperwell.” The rebrand comes with a new strategic focus and an inspiring strapline, “caring for the brands that care for others.”

The decision to rebrand to Prosperwell has been driven by the company’s remarkable journey and its deepening engagement with the UK care sector. Initially specialising in Pay-Per-Click (PPC) services, Prosperwell has evolved to also address the sector’s broader needs and challenges. The care sector itself is expanding, and Prosperwell aims to grow in tandem with it.

The name Prosperwell is derived from “prosper” and “well,” reflecting the company’s commitment to helping care organisations thrive and flourish. Prosperwell is dedicated to empowering its clients to better serve their communities, not just financially but also in terms of caring for the well-being of individuals and organisations within the sector. The name also signifies doing things the right way, emphasising the human element, and leveraging an abundance of knowledge and prosperity in the care sector.

Tobi, Founder of Prosperwell, shared, “We’ve listened to our clients and colleagues, and their feedback has guided us to this exciting point in our journey. Prosperwell is about creating conditions that enable success, evolving with our clients, and striving to meet the ever-changing market’s demands. We are more than just a digital marketing agency; we’re a partner that genuinely cares about the brands that care for others.”

Over the past decade, Tobi has amassed over 10 years of experience in the care sector, he and the team have gained invaluable insights into what works and the sector’s nuances. Prosperwell’s expansion now encompasses a broader range of services, including wider client acquisition and recruitment marketing, training support, along with guidance on processes and systems. This expanded offering aims to meet the increasing demand for Prosperwell’s services.

To accommodate this growing demand, Prosperwell is tripling in size, ensuring that they can assist as many care organisations as possible and expand their support offerings. They understand that one size does not fit all and aim to tailor their services even more to help care organisations achieve their goals in client growth, staff development, and business expansion.

For clients and the care sector, Prosperwell’s rebranding means expanded relationships, innovative solutions, and improved sector perception. Prosperwell’s focus on research and development will result in cutting-edge solutions for the sector, and they are open to exploring new partnerships, acquisitions, and opportunities to further enhance their impact.

Prosperwell’s expansion not only marks a significant milestone in their journey but also a promising development for the UK care sector as a whole. Their commitment to “caring for the brands that care for others” resonates with their clients and reflects their dedication to making a positive impact in this crucial sector.

For media inquiries or more information about Prosperwell, please contact:


Image depicts Tobi Alli-Usman, Founder, Prosperwell

Related Articles