The luxury care home provider has joined forces with Amarante and TBCo to bring its new residents meaningful move-in gifts.
Upon arrival, each new joining resident will receive a gift from the luxury bundle of products, produced by one of the two companies and tailored to their likes, to ensure a unique touch.
Importantly, in line with the care provider’s environmental goals, these two suppliers have been hand-picked because of their commitment to luxury in sustainability, such as a focus on fair trade and reforestation.
Prospective residents at Signature’s three new builds in Enfield, Surbiton and Hornchurch, which are set to open their doors next year, can also look forward to this warm reception.
Amarante London, popular for its luxurious flower arrangements that last for years, is collaborating with Signature Senior Lifestyle homes to provide rose boxes in residents’ apartments and the receptions of the provider’s ten homes, to further enhance the atmosphere. The flowers, which are sustainably preserved with input from an Ecuadorian fairtrade farm, have been loved by big name brands like Chanel and Aston Martin.
Lifestyle brand TBCo, whose Positive Impact Pledge channels 2% of all profits to charitable causes and has prevented 1.13 million garments from ending up in landfills, is working with the care provider to add a touch of fashion to their residents’ welcome package. A wool blanket, complete with an embroidered Signature Senior Lifestyle logo and the resident’s first name, may be provided upon move-in as a personalised cherry on top.
Anya Salisbury, Procurement Buyer at Signature Senior Lifestyle, commented:
“A lot of thought goes into everything we do, and we want to make sure that down to the smallest detail, we keep the resident’s needs in mind. As a luxury care provider, that begins the moment a new resident walks through the door to start their journey with us. We want them to feel just as comfortable as they were in their own homes, and that they can continue to live their life as independently as they choose to.”
“We’re proud to be working with these two incredible companies and stepping into this new chapter in 2025 continuing to prioritise our sustainable goals. We want to consistently out-do ourselves in showcasing the highest and most prestigious standard of luxury everywhere we can, and this is a great new benchmark for us.”