Live-in care provider Promedica24 and The Care Workers’ Charity have launched the inaugural ‘Cards for Carers’ campaign to share messages of thanks for care workers across the UK.
The company, in collaboration with The Care Workers’ Charity, is encouraging local communities to leave messages of thanks and support for care workers and family members who act as carers to their loved ones. Members of the public can find Christmas Caring Trees placed in several locations up and down the country. Each of them is decorated with Christmas cards for people to write on them, leaving messages and words of support for care workers.
Promedica24 has partnered with The Care Workers’ Charity to raise awareness of their work in local communities and drive donations. The charity offers wellbeing support and financial assistance for thousands of people working in social care, raising £3.2m in 2020. Donations to The Care Workers’ Charity can be made online and in-person at the Christmas tree locations.
Considering the incredible dedication care workers have displayed throughout the pandemic; the initiative is a way to show carers how appreciated and valued they are by the British public and those who draw on their support.
Paula Beaney, Quality Assurance Director at Promedica24, commented on the campaign:
“Care workers have worked tirelessly over the last 18 months, providing essential support and companionship for those most at risk from the virus. With Christmas coming up, we wanted to show carers how appreciated they are by encouraging members of the public to share messages of thanks and support.”
A number of local businesses and community groups have pledged their support by hosting Christmas trees in their stores to help spread cheer in their local communities.
Those unable to visit a Christmas tree can leave a message of thanks or support using #CardsForCarers on social media. All messages will be collated by Promedica24 and The Care Workers’ Charity and shared in the run-up to Christmas.
Paula added: “If we can play even a small part in spreading some festive cheer this year, that’s an opportunity we’re keen to grasp with both hands. There are many ways to get involved in our campaign, including visiting one of our Caring Tree areas to leave a hand-written message, following our campaign on social media using #CardsForCarers, or donating online to The Care Workers’ Charity to support the millions of care workers and carers across the country.”
Promedica24 and The Care Workers’ Charity will be sharing stories of the life-changing difference care workers make in people’s lives and highlighting the value they bring to those who draw on their support.
Paula said: “Please join us in spreading cheer to carers this Christmas by sharing a message of thanks or support for a care worker during December. We would love to get as many people involved as possible sharing stories, support and appreciation for our amazing care workers who make a difference in people’s lives every day.”
The Care Workers’ Charity said: “Individuals employed in social care work tirelessly to support the safety, happiness and independence of our elderly and most vulnerable, and we are absolutely honoured to be working with Promedica24 on a campaign that celebrates their wonderful contribution. All donations we receive will enable us to provide free counselling to support care workers’ mental wellbeing or offer grants to care workers during those difficult life events – such as a housing crisis, illness or bereavement – to help prevent them falling into a downward spiral of financial hardship.”
To find out more about Promedica24’s campaign or to leave a donation to The Care Workers Charity, please visit the website.
Promedica24’s caring trees are currently located in the following places:
- Watkins Wright, 9 Market Place, Thirsk, YO7 1HQ
- Watkins Wright, 38 High St, Knaresborough, HG5 0EQ
- Watkins Wright, 12 Fishergate, Boroughbridge, YO51 9AL
- Watkins Wright, 103 High St, Great Ayton, TS9 6NB
- Watkins Wright, 2 Crown Sq, Kirbymoorside, YO62 6AY
- Dementia Forward, George Armitage House, Church Lane, Burton Leonard, Ripon, North Yorkshire, HG3 3SD
- Dementia Forward, Garget Walker House, 25A Olav Road, Richmond, North Yorkshire
- Dementia Forward, York Eco Business Centre, Amy Johnson Way, York, YO30 4AG