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Adapting to Covid-19 and the emphasis on personal hygiene

by Joe Caretalk

The Covid-19 pandemic has brought the world to its knees this year, and the dawn of the “new normal” has made personal protection and hygiene products daily essentials. Rizwana Hussain of Multibrands International explores how manufacturers around the globe have adapted to Covid-19 and how antibacterial products have become daily staples and powerful tools to alleviate anxiety.

Rizwana Hussain, Sales Director, Multibrands International

Global demand for personal protective equipment (PPE) is at unprecedented levels and has been since the Covid-19 pandemic hit.

Now seven months into the pandemic, officials say that the UK has secured a healthy supply of PPE; and it is working hard to now boost the supply, in preparation for a busy winter ahead.

This week, the Department of Health and Social Care has published a new PPE (personal protective equipment) strategy. This strategy sets out how PPE equipment will be delivered to frontline staff in both the health and social care sectors until the end of March 2021.

Since March, when Coronavirus gripped the UK, the Department of Health and Social Cares overriding priority has been to protect keyworkers, service users, and communities to slow the rate of infection.

The rapid increase in cases and global lockdowns coming into effect caused the Government to release its stockpile of PPE equipment during the early stages to protect those frontline workers.

Unfortunately, this resulted in a national shortage, because the demand was higher than the supply. This national shortage resulted in NHS and care workers being asked to consider reusing their PPE equipment and subsequently has been one of the most intensely debated issues of the crisis.

To support demand and get PPE equipment to those on the frontline that needed it the most, manufacturing companies around the world turned their expertise to producing protective equipment. We were amongst the first companies to do just that, by investing over £12 million into the formulation and production of our PPE range, known as Panodyne.

This pandemic has emphasized the importance of hygiene, and the role it plays in protecting ourselves and those around us. PPE and antibacterial products have become daily essentials for people around the world.

Besides protection, PPE and antibacterial products also help to alleviate some of the fear and anxiety that many people are experiencing following all the chaos and upheaval. A report from the Office for National Statistics states that over 19 million adults in the UK have reported higher levels of anxiety and depression this year alone.

Antibacterial products help to reduce and eliminate bacteria that cause infections, therefore helping society feel safer. The NHS specified that only antibacterial products with 70% alcohol or more would be effective against the Covid-19 virus.

Our Panodyne range encompasses a full range of antibacterial and personal protection products for both daily and professional use. Each one of our products is researched, designed, and formulated right here in the UK, and fully tested the highest UK and EU standards, including EN14683.

Our industrial strength hand sanitisers and antibacterial wipes contain 75% alcohol making them ideal for use within medical settings. For home and personal use, we have 70% hand sanitisers. To ensure that all needs are catered for, our hand sanitisers come in a variety of sizes, from 60ml – 5 litres.

The range also includes a certified Covid-19 antibody test kit, which has recently gained coveted EU and UK regulatory approval from the UK’s Medicines and Healthcare products Regulatory Agency (MHRA). This product is explicitly for professional use only and to be used by healthcare professionals.

The test was designed to further mitigate some of the fear and anxieties associated with entering the ‘new normal’ and helps people get back to work safely. Using a small blood sample, the test kit shows if patients have had Covid-19 by detecting the presence of antibodies in the immune system.   

The Covid-19 pandemic brought the entire world to its knees. Manufacturers around the world have shown complete commitment and dedication in helping curb the spread and protect communities.  

Panodyne has grown to become one of the UK’s most trusted suppliers to the NHS, Local Councils, care homes, and largescale retail chains, including Aldi and Amazon. More money is being invested in the brand to introduce more new and innovative products to make personal hygiene convenient in all settings.

Although some countries have eased lockdown restrictions and taken tentative steps towards embracing the “new normal,” it is important to remember that Covid-19 has not gone away.

Cases are still rising and subsequently, new restrictions are being put in place. We must take hygiene seriously and utilise antibacterial and PPE products where we can protect ourselves, and those around us.

Founded in 1998 in Bradford, West Yorkshire, Multibrands International Ltd is a recognised manufacturer and supplier of premium quality, own-brand, everyday FMCG consumer essentials ranging from personal hygiene, including female sanitation, dental, and baby care, to advanced LED household lighting solutions. The company currently exports to over 150 countries worldwide, with support offices based in India and China.

https://multibrands.eu.com

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