- Domestic recruitment campaign ‘Made with Care’ launches today to encourage people with the right qualities to begin a career in the adult social care sector.
- A range of free and easy-to-use resources will be provided to the adult social care sector to support employers in filling their vacancies.
- Campaign to reach millions of people via video on demand, radio and digital channels.
People across England are encouraged to join the adult social care workforce with the government launching its annual recruitment campaign today.
The ‘Made with Care’ campaign is returning for a second year and highlights the wide range of opportunities available to build a career and help people live happy, healthy, fulfilling lives.
Running until March 2023, campaign advertising will appear to millions across video on demand platforms such as ITV Hub, Sky Go and All 4; radio and digital audio channels such as Spotify and social media and digital channels like Facebook and Instagram, to direct job seekers to www.adultsocialcare.co.uk.
Here, people will be able to find everything they need to research a career in adult social care and, crucially, search and apply for adult social care jobs near them – with support to perfect their CV and advice on interviews.
The campaign is designed to encourage applications from the right personnel but also to make the recruitment process easier with new and free resources to help providers fill their vacancies.
These will include:
- Free printable and digital assets with flexible branding to use when advertising job opportunities.
- The ability to advertise job roles for free on www.adultsocialcare.co.uk with an audience of thousands.
Minister for Care Helen Whately said
“I want to help care providers recruit the dedicated staff they need. There are great opportunities to join one of the country’s most important workforces.
“Care workers do such an important job – a job that can also be truly rewarding.
“We know in government we can help care providers get the message out about the opportunities in the sector. I hope this campaign will help boost the social care workforce across the country.”
With a variety of vacancies and jobs and with record investment in adult social care from the government, there has never been a better time for people with the right qualities to seize the opportunity and begin a career in care.
From support workers who help people in care with day-to-day activities, to shared lives carers who welcome people who need care into their homes and family life – there’s something for everyone looking to take on meaningful work within the sector.
Walnut Care At Home Director David Weatherley said:
“It’s fantastic to see investment in the second phase of the Made with Care campaign, following the success of its initial launch.
“I’m proud to be supporting this vital campaign and encouraging people to start their careers in the social care sector across the country. As we know, care workers play a crucially important role in delivering essential services to the vulnerable; a fully staffed social care sector is essential to support the NHS through the winter, as well as enabling individuals to live fulfilled lives.
“A career in social care offers the chance to work in a thoroughly rewarding career, and I’m pleased the sector is being recognised in government, and hopeful this campaign will inspire more people to consider a role in care.”
With advertising planned across England, the ‘Made with Care’ campaign will reach millions of people this winter, highlighting the amazing work that staff across the adult social care sector do and celebrating the way they empower the people they support – shining a light on the emotional rewards of the role to inspire more people to consider a job in adult social care.
Social care is a top priority for the government, backed by £5.4billion and the 10-year People at the Heart of Care plan to reform social care so there has never been a better time to join the sector.
Recognising the current challenges faced by the social care sector and local government, the government has also committed £500million to support discharge from hospitals. This funding will ease pressure and build a stronger NHS to ensure the people of our country get the care they need and deserve.