Home Instead, the UK’s leading home care company, has announced that its Chief Operating Officer, Ruth Brown, has been appointed to one of the most influential roles in UK franchising.
Ruth has been named Chair of The British Franchise Association (BFA) board following a vote at the organisation’s annual general meeting in December 2025.
As a key part of Home Instead’s leadership team during a period of sustained growth, Ruth has helped support local franchise owners to deliver high-quality care, create jobs and make a positive impact in their communities.
Ruth becomes only the second woman to hold the position since The BFA was formed in 1977, marking a significant milestone both for the association and for women in business leadership.
She succeeds outgoing Chair Paul Thompson, founder of Water Babies, and will represent thousands of franchise businesses across the UK during her tenure.
Catharine Chalton, Owner of Home Instead Wirral North, Wirral South and Chester was reappointed as a franchisee board member and re-elected as the franchisor and franchisee representatives on the board of the European Franchise Federation.
Speaking about her appointment, Ruth said: “It’s a real honour to be appointed Chair of The BFA. Franchising plays a vital role in local economies and communities, and I’m proud to represent a sector that creates meaningful jobs and supports small business owners across the UK.”
Pip Wilkins QFP, CEO of The BFA, said: “Ruth brings a wealth of experience to the role, and her leadership within Home Instead has been exemplary. Her appointment is fantastic news for the association and the wider franchise community.”
Ruth Brown, Chief Operating Officer of Home Instead