As the UK care sector faces increasingly complex family decision-making journeys, Prosperwell, the leading sales and marketing partner for the care sector, has expanded its Sales & Customer Experience Division. The expansion marks a significant increase in their capacity to support providers in professionalising their journey from enquiry to move-in.
The expansion, led by Head of Sales & Customer Experience Lisa Vile, follows a surge in demand from operators who recognise that marketing alone cannot solve occupancy challenges. While digital visibility is essential, growing competition for the private-pay market has seen a growing focus on improving conversion rates. Limited time and competing priorities often make it difficult for care teams to consistently follow up and support families through the decision-making process.
“Generating a high-quality enquiry is only half the battle,” says Tobi Alli-Usman, Founder of Prosperwell. “Real growth happens in the days and weeks that follow. By expanding our Sales & Customer Experience team, we are giving providers the external resources they need to professionalise their sales process without losing the heart and empathy that care requires.”
Expanding Capability to Support More Providers
The additional team members allow Prosperwell to work more deeply with independent homes and large-scale groups alike. Their suite of services ranges from hands-on sales training and mystery shopping to virtual sales management.
Lisa explains: “Families searching for care are often in a state of high stress. They need a response that is both immediate and deeply supportive. Our investment in the team is about ensuring our partners have the capacity to deliver that experience every single time. The uptake and feedback has been fantastic and by growing our team we can spend more time supporting providers to build approaches that work for both their staff and the families they support.”
Supporting Sustainable Growth Across the Sector
Prosperwell is widely recognised for its contribution to the sector, having become the first agency to win every major care marketing award in a single year. This continued investment in Sales & Customer Experience reflects the company’s core belief: that sustainable growth depends on the synergy between great marketing and a fantastic customer experience.
Prosperwell’s expanded team will continue to work alongside care providers to strengthen commercial performance and improve outcomes across the sector. For more information, visit https://www.prosperwell.co.uk
Prosperwell expands Sales & Customer Experience Division to meet growing demand from care providers.