Home Home Care Home Instead Owner named as EWIF Franchisee of the Year

Home Instead Owner named as EWIF Franchisee of the Year

by Lisa Carr

Catharine Chalton, the owner of Home Instead Senior Care Wirral, has picked up a national business award which recognises her leadership, mentorship, and business acumen.

Catharine has been named as Woman Franchisee of the Year 2020 from the Encouraging Women into Franchising (EWIF) awards.

EWIF is a not-for-profit organisation, providing advice and guidance to women looking for a route into the franchise industry. Their mission is to educate, inspire and empower women considering or involved in franchising through a network of Ambassadors.

Her Wirral business is part of the Home Instead national franchise network which has 224 offices across the UK.  Catharine opened her home care company in 2007 with her husband, Mike, and was recognised by the organisation for excelling in her role as both a franchisee and a representative for franchising. The award was presented to her by Amy Thomas, from McDonald’s Franchise Recruitment and Reputation, during a virtual ceremony on 21st October.

Catharine truly embodies a woman encouraging other women into franchising, having served on the board of the British Franchise Association since 2013. She is also highly active in her local community, with her office running their own charitable arm ‘The Wirral Care Foundation’, which supports small, local initiatives who may otherwise struggle to get

2019 was a stellar year for Catharine, as her Home Instead office achieved their highest ever turnover, with a team of 180 staff. The year also saw them deliver their millionth hour of care!

Her office was awarded an ‘outstanding’ rating in 2019 by the Care Quality Commission (CQC), the regulator of care providers in England.

CEO of Home Instead, Martin Jones said, “Catharine is certainly a deserving winner for EWIF’s Woman Franchisee of the Year. I am very proud of her achievements and outstanding contribution to the Home Instead network, and the broader franchising sector.  Congratulations to Catharine!”

Catharine commented: “I am overwhelmed and thrilled to have won this award. It means so much that I’ve been recognised, not only as a business owner, but as a woman who has had an influential effect on the British franchising industry. I’m proud to be a franchisee of Home Instead and to represent them through this prestigious award.”

To find out more about Home Instead Wirral and the services they offer, ring 0151 382 4000 or visit https://www.homeinstead.co.uk/wirral/.

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