High-end home care provider, Vivant, has announced a significant rebrand as it transitions to a new identity, Venelle.
The rebrand, which primarily centres on a change in name, comes as it looks to expand its offering and move into the care home market – with funds in place and a property search in progress.
At a pivotal moment for the company, the decision to rename was taken to help mark the distinction between its old offering and its new direction – which will see it offer home care alongside bricks and mortar-based care provision.
Venelle, derived from the French word meaning “alley,” embodies the company’s philosophy of guiding individuals through the many stages of life with grace and care. This subtle yet meaningful name change reflects the brand’s evolution from providing exceptional home care to offering comprehensive care solutions.
Commenting on the rebrand, Louise Blezzard, CEO and Founder of Venelle, said: “We are excited to introduce Venelle, a name that resonates deeply with our mission to support life’s journeys – whether you’re running a business in your 30s or enjoying retirement in your 70s. People from all walks of life and backgrounds can be in need of care support, and much like a beautiful French alleyway, our aim is to make every step of that journey as enriching and enjoyable as possible.”
The rebrand to Venelle comes at a time of rapid growth and ambitious expansion. With funding secured and a property search well underway, Venelle is poised to bring its unique blend of personalised care and luxury services to a wider audience. The transition from Vivant to Venelle is more than a change of name; it signifies the company’s commitment to enhancing the quality of life for its clients by expanding its care offerings to include premium residential care homes.
Louise added, “We’ve always believed that life is about the journey, and at Venelle, we’re here to ensure that journey is as beautiful and fulfilling as possible. This new chapter allows us to continue empowering individuals to live life on their terms, now with the added support of dedicated care environments that reflect our high standards of service.”
The name Venelle was carefully chosen to maintain the French-inspired elegance associated with the former brand, Vivant, while also reflecting the company’s growing physical presence in the care sector. Venelle remains committed to its core values of dignity, autonomy and personalised care.
The official rebranding has now been completed, with a seamless transition across all its platforms and communications. Coinciding with the company’s broader expansion plans, the rebrand signals a significant milestone in its mission to redefine care services in the UK.
For more information about Venelle and its services, please visit www.venellelife.co.uk. For more information on Venelle’s care home offering in particular, and to register your interest please visit https://www.venellelife.co.uk/coming-soon
Image depicts, Louise Blezzard, Founder & CEO of Venelle