Home Franchises Home Instead UK announces leadership transition 

Home Instead UK announces leadership transition 

by Kirsty Kirsty

Home Instead UK has announced that its CEO of 15 years, Martin Jones MBE, is stepping away from the business. The company is delighted to announce the appointment of Ruth Brown, currently Chief Operating Officer, Home Instead UK, as Managing Director.

Ruth has been with the company for 16 years. In that time, she has become a well-respected and admired figure in both the care and franchise sectors, recently taking on the role of Chair of the British Franchise Association. Her lived experience of care and passion for innovation make her perfectly positioned to lead the company as it enters a time of significant growth.

As a strong advocate of franchising and home care, Ruth will continue to champion Home Instead’s mission in the UK, changing the way society cares for older adults. 

Working alongside Martin and as part of Home Instead’s global leadership team, Ruth has made an invaluable contribution to the lives of those seeking care, those who deliver care and entrepreneurs looking for a meaningful and rewarding business opportunity.

Martin’s contribution to the brand has been significant, leading Home Instead during a period of rapid growth where he has overseen the expansion of services offered as well as championing the role of care professionals. He has also made an impact on raising awareness of the role home care plays in the care continuum. 

Reflecting on her new role, Ruth says: “We have a strong franchise network and a highly experienced national office team, working together to provide the highest quality care.

“As one of the leading companies in home care we will continue to be a guiding force and challenge ourselves to innovate in order to meet future care needs with compassion.”

Ruth Brown, MD of Home Instead UK

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